EMCAdvertising

Linear Addressable TV Advertising Might Be Taking Off

Linear Addressable TV Advertising Might Be Taking Off

Addressable TV allows advertisers to tailor ads to specific households based on household profiling and segmentation. There was a time when there was one choice for law firm television advertising — linear television. Now, audiences have many more choices for television viewing. That means good news for law firms considering adding television advertising or increasing Linear Addressable TV Advertising Might Be Taking Off

2019-2020 TV Season Estimates

2019-2020 TV Season Estimates

2019-2020 TV Season Estimates If you are trying to decide how to spend your law firm television advertising dollars for the upcoming year, you might be interested to know that Nielsen estimates there will be around 307 million people ages two years and older in households with televisions for 2019-2020 TV season. The number of 2019-2020 TV Season Estimates

How Clients Hire Lawyers

EMC Advertising | How-Clients-Hire-Lawyers

EMC Advertising | How-Clients-Hire-Lawyers Learning how clients hire lawyers can be extremely helpful when developing a successful marketing campaign. Getting inside the mind of a legal consumer can help you tailor your marketing campaign to appeal to a wider, general audience or target a specific group based on one or more factors. A law firm’s How Clients Hire Lawyers

Law Firm Marketing Today

EMC Advertising | Marketing for Law in 2019

How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.