Executive Marketing Consultants has an in house media-buying department that specializes in the strategic planning and efficient buying of direct response media; both long-form program length infomercials and short-form direct response commercials.

With more than a decade of #1 direct response successes behind us, we know the ins and outs of maximizing impact for maximum return on your investment.

Our experienced buyers negotiate media buys across America that will allow you to target the right prospect in the right medium at the best prices. Whether your focus is local or national, our team will properly define and identify each media vehicle to reach your target market. Let us show you how to maximize your budget for optimum results.

Rate Negotiations

Based on our experience in negotiating with thousands of stations, networks and cable networks, Executive Marketing Consultants offers direct response marketers unsurpassed skill in buying airtime that delivers the return on investment you need to succeed in meeting your profitability objectives.

We carefully analyze performance, market-by-market, station-by-station, in all time periods. We then respond immediately to further refine the media buys for effectiveness and penetration. Non-performing slots are dropped where ever possible, and funds are quickly reinserted to take advantage of opportunities that deliver higher productivity levels.

Tracking

Through years of tracking commercial performance, Executive Marketing Consultants has amassed truly impressive statistical information. It includes invaluable category-by-category data compiled from hundreds of campaigns.

Once your product hits the air, we begin tracking performance, correlating 800 number response to individual broadcasts and time slots. Comparing your in-market results with Critical Response Curves.

Executive Marketing Consultants can help you assess the effectiveness and long term potential of your product over a short period of time.

If we detect an under-performing market, we weed out those program slots as soon as possible to focus buying power on markets with maximum payout potential. All missed and incorrect plays are eliminated from the results.