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Research has shown that television advertising continues to have high volumes of success. For attorneys, TV advertising is a great way to expose your brand to a mass audience and should be part of your marketing strategy. But when your firm ventures into the world of television marketing how do you know which road to take, Broadcast or Cable Advertising? EMC Advertising has broken down the benefits and disadvantages for both broadcast and cable advertising to help determine which route will suit your law firm’s marketing needs.

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It’s not every day that you go to film sets and shoot your commercials and even so it’s good to be prepared for your law firm’s upcoming production shoot. After all, this is the first impression you will be giving your television audience. Luckily, EMC Advertising knows a thing or two about production shoots because we do them here, in our studio! We’ve compiled a list of helpful tips when preparing for your firm’s next shoot.

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Attorney advertising on television is still going strong. The New Year has already begun and for some firms it may be time to invest in a successful television ad. EMC Advertising has created a quick checklist for attorneys when venturing into the television world of advertising.

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EMC Advertising knows that when semis or tractor-trailers collide with other automobiles it’s inevitable that the driver of the smaller vehicle bears the brunt of the damages and injuries sustained in the crash. The fact is that most semi drivers cannot see the smaller vehicles that are driving behind or even right alongside them. But is your firm really doing all it can to reach out to these victims? Are you advertising the facts to your potential clients the best way possible? At EMC, we strive to make sure your law firm is noticed. We will help your semi trucking accident campaigns bring results.

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Thanks to Yelp, Facebook, Google+ and LinkedIn, your firm can be rated and reviewed for others to see. But sometimes your review can be negative and could hold back your firm from it’s potential. A few areas to look at are your firm’s call-to-action, the company website, all the social media accounts, and current running television ads. Your firm should review those areas and act fast on making the proper changes to keep your firm clear of those unwanted negative comments. Here are EMC’s top 5 areas that could get you negative reviews if not made a priority.

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According to The Nielsen Company, there were approximately 120 million TV homes in America between 2015 and 2016. Needless to say, with such a high volume of television owners, it would be a poor decision to not market on television. Having a 15 or 30 second ad running helps your potential client know your firm is out there and helps to promote your brand. At EMC we have had the pleasure of creating original and creative advertisements that work for our clients in their desired markets. Here is how EMC will help your television campaigns bring success to your law firm.

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The New Year is almost here and there is no time like the present than to plan on 2017 to be the year of change and reinvent your law firm. Let’s start with your marketing strategies. EMC Advertising knows what it takes to stand out and generate calls. Here are a few tips on how to achieve a successful new year.

  • Give Your Website a New Look – By updating your website with a fresh and user friendly new layout it will surely attract people’s attention. An appealing color scheme, a well written bio and an informative practice area page can make a difference.
  • Create a New Logo – Change is not always bad. Sometimes creating an updated look for your law firm’s logo can help capture your audiences’ attention. An eye catching logo makes a statement for your law firm.
  • Stay Connected – Just about every person has some sort of a social media account. Staying active on such accounts as Facebook, Twitter or even LinkedIn can make a tremendous difference. People like to be interactive and want to know the latest news about your law firm. Social media is ranked high on the list of how people search for the latest news.
  • Update Your Commercials – We’ve all experienced that one commercial that has been the same for years and we tend to just think of it as white noise. Don’t get caught up in not updating your commercials. If you want more clients, you need to captivate them. Having new creative on the screen is sure to keep your audience engaged and will lead to new prospects.
  • Know Your Audience – Above all, knowing who you are marketing too is crucial to your success. You should know what market best benefits the audience you are trying to get the attention of. Without this knowledge you could lead your firm into a dark abyss.

Looking back on 2016 is there anything you would have done differently? Do you wish you would have chosen a different path? At EMC Advertising we can help to make 2017 a year of success for your law firm. We can provide you with edge cutting websites and commercials that are sure to make an impression on your targeted audience. We can also provide you with reports of your campaigns to ensure you that they are getting the attention they deserve. Choose Executive Marketing Consultants this New Year. Call us today!