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The increase in smartphone and tablet usage is at its peak. We have seen a large range of tablets and smartphones to include various screen sizes and device capability; so it is crucial that your law firm’s website design show cases its personalization and functionality on a smartphone or tablet as it would on a PC. However, executing a seamless mobile option takes knowledge and expertise. Here are few tips EMC Advertising feels will help with Responsive Personalization for smartphones and tablets.

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According to The Nielsen Company, there were approximately 120 million TV homes in America between 2015 and 2016. Needless to say, with such a high volume of television owners, it would be a poor decision to not market on television. Having a 15 or 30 second ad running helps your potential client know your firm is out there and helps to promote your brand. At EMC we have had the pleasure of creating original and creative advertisements that work for our clients in their desired markets. Here is how EMC will help your television campaigns bring success to your law firm.

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The sole purpose to having a website is to have your user stay and explore your brand. You want for them to be engaged and gain knowledge of your firm which could eventually convert into a client. But if your website is lacking luster, chances are that user will not become a new client. Making a website is like making a sandwich; if the ingredients are lacking, you’re likely to lose a client. Here are EMC’s special ingredients to creating a great legal website.

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Trends in Web Design constantly change. Let’s look back at what 2016 had to offer in our top 10 web design trends.

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Sending a text message is something that most people favor over a placing a phone call or sending an email because it’s fast and easy. Well, Google will finally launch a “text message” feature in AdWords among the many other options available to advertisers. So the question is… “How could this new feature impact your law firms PPC”? First, let’s discuss what this feature has to offer.

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When it comes to advertising, most think TV is the best way to go. However, if you want to broaden your reach – you need to utilize additional options. EMC Advertising is known for creating exquisite quality when it comes to television ads but we don’t just stop there! Below are our other advertising options that bring continued success to our clients.

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Who needs to wait for spring to start cleaning? With the new year already here, it’s time to freshen up your law firm’s website with EMC Advertising. When people view your website it’s a reflection of your law firm, so let’s make the first impression count. Below are just a few updates that we feel will give your website the fresh new look it needs.

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Is your website converting visitors into new clients? If not, then your leaving money on the table. Website conversion should be your first marketing priority. Potential leads will visit your site, and if they are unable to locate the exact information they need, they leave and visit another competitor’s website.  Your first impression counts.

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Another beneficial marketing tool is running a direct mail campaign. Even though the digital marketing world has grown immensely, there are people who still prefer receiving physical information. If you’re going to use direct mail in your marketing strategy, you have to do it correctly.  EMC Advertising has put together a short list of the do’s and don’ts when it comes to direct mail campaigns.

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The holidays are a time to give thanks and send warm wishes. What better time than to send your current, past or future clients a simple, yet warm wish this holiday season than with a greeting card. You should consider a holiday greeting to add to other campaigns you have running this year. Here are some of the holiday options EMC Advertising has to offer this season.

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