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Today’s networks allow just about anyone to be able to skip commercials or fast-forward through them. This makes it incredibly difficult to catch the viewers’ attention. But that doesn’t mean TV should no longer be a part of your marketing campaign. It simply means that your firm should be looking more strategically on how to stand out among the vast sea of other commercials.

Here are EMC Advertising’s top five (5) essentials to ensuring your law firm has effective TV commercials.

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The New Year is right around the corner, and what better time than to re-examine your firms goals and re-evaluate your strategy and budgets. Part of this venture is your marketing. Maybe you’re thinking about multiplying your marketing efforts by hiring an agency? Or maybe you’re not completely satisfied with your current marketing firm. In order to find your perfect match EMC has provided the top Frequently Asked Questions when hiring a marketing company.

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Email marketing still remains one of the most effective ways of reaching prospective and existing clients. With more and more emails flooding inboxes, what’s the best way to stay in front of the masses? How do you ensure your email campaign is being viewed?  Here are EMC’s top five (5) ways to create the best email campaigns for your current and potential new clients. Read more…

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Let’s start with a few simple questions about your law firms advertising results:

  • Are you satisfied with your client intake?
  • Are you doing all that you can to hit your desired demographic?
  • Is your law firm marketing helping you attract the best clients?

If you answered “No” to any of the above here are some tips to make sure you are attracting the best clients.

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seo-ppc-consultant-featured-imageOver the past 25 years of being in the industry of law firm marketing, EMC has seen many attorneys who have tried to handle their own SEO and PPC campaigns. While EMC understands that paying someone to manage those SEO and PPC campaigns can be an added expense, your chances of failing are scientifically higher. This is the same reason why many people choose to hire a lawyer – they know the law. The same should be said with your SEO / PPC marketing consultant. Read more…

v-dayIt has been 3 years since my husband was honorably discharged from the United States Army. Though 3 years have passed, I can still remember the feel of his ACU’s, shopping at the PX, getting the news of 24 hour staff duty and the endless amounts of equipment packed into his rucksack. Sometimes I have moments when I feel as if I am still in the military world and that eventually he will get called for duty but thankfully he made the decision to come home forever.

As many other Americans, I have a loved one who has served. My husband, Zachary Hayes, first joined the United Sates Army in 2007 at the age of 19. He served over 6 years as a Fire Support Specialist (13F), ending his military career as a sergeant in 2013. Over the course of those 6 plus years he has accomplished many strides to include getting his airborne wings, being top of his class in the JFO Course and being top of his class during WLC. I have had the honor of attending each of his promotions starting from private first class to sergeant.

In 2010, Zach was called for duty to serve one year in Iraq. Up until this point we had been very fortunate to have not been called up. But that’s the thing with being enlisted; you never know when your time will come. I always try to imagine what it was like for my husband to be on the other side of the world not knowing what tomorrow will bring. The fear he experienced and the loneliness he must have felt. How does one get through not just one day but 365 days of this? He once described his tour as being like the movie “Ground Hog Day”. He had the same rotation every day. He’d see the same faces, the same open desert, the same CHU’s (housing units-pronounced “chews”) and eat the same food at the chow hall. Read more…