Addressable TV allows advertisers to tailor ads to specific households based on household profiling and segmentation. There was a time when there was one choice for law firm television advertising — linear television. Now, audiences have many more choices for television viewing. That means good news for law firms considering adding television advertising or increasing … Linear Addressable TV Advertising Might Be Taking Off
Radio advertising is just one component of a comprehensive law firm advertising strategy. It may or may not be the best choice for your law firm. To find out, contact the advertising experts at EMC Advertising to discuss a strategy to increase your law firm’s visibility to potential clients. Nielsen released information in December giving … What Was the Most Popular in TV and Radio for 2019?
If you run out of ideas for your blogs, these three tips can help you locate fresh ideas to help you continue creating consistent, informative, SEO-friendly blogs for your law firm’s website A high-quality law firm blog serves two purposes. It will enhance your SEO, but the main purpose is to educate and attract new … Three Ways to Get Ideas for a Law Firm Blog
Let us develop a marketing strategy that utilizes the best tools and resources to increase your law firm’s online presence Are you wondering why your law firm’s website or social media pages are not ranking higher in Google searches? Have you researched SEO techniques and incorporated them into your website and social media pages, but … Five Reasons Why Your SEO Strategy is Not Working
Contact one of our marketing specialists to discuss designing an ad campaign that is right for your law firm. Smart televisions are becoming more popular in households throughout the United States. More and more consumers realize they can duplicate the benefits of streaming media on the biggest screen in their home – their television. They … Is Addressable Advertising Right for Your Company?
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions? EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tiers we … What Do Our Marketers Mean by Reach vs. Impressions?
EMC Advertising | How-Clients-Hire-Lawyers Learning how clients hire lawyers can be extremely helpful when developing a successful marketing campaign. Getting inside the mind of a legal consumer can help you tailor your marketing campaign to appeal to a wider, general audience or target a specific group based on one or more factors. A law firm’s … How Clients Hire Lawyers
We calculate frequency by dividing the number of times an ad is displayed by the number of unique users who see the ad. Why Is Frequency Important in Advertisement? What is the frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times … Why Is Frequency Important in Advertisement?
A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars. How Important are Online Reviews for Your Law Firm? Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers … How Important Do You Think Are Online Reviews For Your Law Firm?
How EMC Can Help with JUUL Mass Tort Marketing Opportunity Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical … How EMC Can Help with JUUL Mass Tort Marketing Opportunity