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Research has shown that television advertising continues to have high volumes of success. For attorneys, TV advertising is a great way to expose your brand to a mass audience and should be part of your marketing strategy. But when your firm ventures into the world of television marketing how do you know which road to take, Broadcast or Cable Advertising? EMC Advertising has broken down the benefits and disadvantages for both broadcast and cable advertising to help determine which route will suit your law firm’s marketing needs.

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It’s not every day that you go to film sets and shoot your commercials and even so it’s good to be prepared for your law firm’s upcoming production shoot. After all, this is the first impression you will be giving your television audience. Luckily, EMC Advertising knows a thing or two about production shoots because we do them here, in our studio! We’ve compiled a list of helpful tips when preparing for your firm’s next shoot.

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Attorney advertising on television is still going strong. The New Year has already begun and for some firms it may be time to invest in a successful television ad. EMC Advertising has created a quick checklist for attorneys when venturing into the television world of advertising.

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Here’s a great question to ask your law firm, do you know your states requirements when it comes to advertising? EMC Advertising knows that complying with state bar advertising rules and regulations is an ethical obligation. This includes not just television advertising but billboards, websites, and even social media posts. Here are five ethical potential issues that a law firm can come across if not dealt with properly.

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EMC Advertising knows that when semis or tractor-trailers collide with other automobiles it’s inevitable that the driver of the smaller vehicle bears the brunt of the damages and injuries sustained in the crash. The fact is that most semi drivers cannot see the smaller vehicles that are driving behind or even right alongside them. But is your firm really doing all it can to reach out to these victims? Are you advertising the facts to your potential clients the best way possible? At EMC, we strive to make sure your law firm is noticed. We will help your semi trucking accident campaigns bring results.

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How would you rate your law firm’s blog content or activity on Social Media? Is it a bit dry or perhaps lacking activity? You may want to give up on blogging and Social Media,  but EMC is here to help your firm create needed content into a fresh and intriguing format. Here are a few options your law firm could benefit from.

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Thanks to Yelp, Facebook, Google+ and LinkedIn, your firm can be rated and reviewed for others to see. But sometimes your review can be negative and could hold back your firm from it’s potential. A few areas to look at are your firm’s call-to-action, the company website, all the social media accounts, and current running television ads. Your firm should review those areas and act fast on making the proper changes to keep your firm clear of those unwanted negative comments. Here are EMC’s top 5 areas that could get you negative reviews if not made a priority.

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According to The Nielsen Company, there were approximately 120 million TV homes in America between 2015 and 2016. Needless to say, with such a high volume of television owners, it would be a poor decision to not market on television. Having a 15 or 30 second ad running helps your potential client know your firm is out there and helps to promote your brand. At EMC we have had the pleasure of creating original and creative advertisements that work for our clients in their desired markets. Here is how EMC will help your television campaigns bring success to your law firm.

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The sole purpose to having a website is to have your user stay and explore your brand. You want for them to be engaged and gain knowledge of your firm which could eventually convert into a client. But if your website is lacking luster, chances are that user will not become a new client. Making a website is like making a sandwich; if the ingredients are lacking, you’re likely to lose a client. Here are EMC’s special ingredients to creating a great legal website.

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Sending a text message is something that most people favor over a placing a phone call or sending an email because it’s fast and easy. Well, Google will finally launch a “text message” feature in AdWords among the many other options available to advertisers. So the question is… “How could this new feature impact your law firms PPC”? First, let’s discuss what this feature has to offer.

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