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Improving your firm’s search engine ranking and Internet presence can leave most stumped on where to even start. Our agency, EMC Advertising, has listed a few basic tips when trying to increase your flow of traffic to your website. Because after all, the more traffic to your website, the higher your firm ranks on such search engines as Google, Bing and Yahoo. Here are our tips to get your firm ranked where it should be.

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Attorney advertising on television is still going strong. The New Year has already begun and for some firms it may be time to invest in a successful television ad. EMC Advertising has created a quick checklist for attorneys when venturing into the television world of advertising.

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Here’s a great question to ask your law firm, do you know your states requirements when it comes to advertising? EMC Advertising knows that complying with state bar advertising rules and regulations is an ethical obligation. This includes not just television advertising but billboards, websites, and even social media posts. Here are five ethical potential issues that a law firm can come across if not dealt with properly.

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The New Year is here and there is no time like the present then to plan on 2017 being the year of change and reinventing your law firm. Let’s start with your marketing strategies. EMC Advertising knows what it takes to stand out and generate calls. Here are a few tips on how to achieve a successful new year.

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Thanks to Yelp, Facebook, Google+ and LinkedIn, your firm can be rated and reviewed for others to see. But sometimes your review can be negative and could hold back your firm from it’s potential. A few areas to look at are your firm’s call-to-action, the company website, all the social media accounts, and current running television ads. Your firm should review those areas and act fast on making the proper changes to keep your firm clear of those unwanted negative comments. Here are EMC’s top 5 areas that could get you negative reviews if not made a priority.

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The increase in smartphone and tablet usage is at its peak. We have seen a large range of tablets and smartphones to include various screen sizes and device capability; so it is crucial that your law firm’s website design show cases its personalization and functionality on a smartphone or tablet as it would on a PC. However, executing a seamless mobile option takes knowledge and expertise. Here are few tips EMC Advertising feels will help with Responsive Personalization for smartphones and tablets.

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According to The Nielsen Company, there were approximately 120 million TV homes in America between 2015 and 2016. Needless to say, with such a high volume of television owners, it would be a poor decision to not market on television. Having a 15 or 30 second ad running helps your potential client know your firm is out there and helps to promote your brand. At EMC we have had the pleasure of creating original and creative advertisements that work for our clients in their desired markets. Here is how EMC will help your television campaigns bring success to your law firm.

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The sole purpose to having a website is to have your user stay and explore your brand. You want for them to be engaged and gain knowledge of your firm which could eventually convert into a client. But if your website is lacking luster, chances are that user will not become a new client. Making a website is like making a sandwich; if the ingredients are lacking, you’re likely to lose a client. Here are EMC’s special ingredients to creating a great legal website.

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Trends in Web Design constantly change. Let’s look back at what 2016 had to offer in our top 10 web design trends.

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Sending a text message is something that most people favor over a placing a phone call or sending an email because it’s fast and easy. Well, Google will finally launch a “text message” feature in AdWords among the many other options available to advertisers. So the question is… “How could this new feature impact your law firms PPC”? First, let’s discuss what this feature has to offer.

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