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Research has shown that television advertising continues to have high volumes of success. For attorneys, TV advertising is a great way to expose your brand to a mass audience and should be part of your marketing strategy. But when your firm ventures into the world of television marketing how do you know which road to take, Broadcast or Cable Advertising? EMC Advertising has broken down the benefits and disadvantages for both broadcast and cable advertising to help determine which route will suit your law firm’s marketing needs.

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Having an online presence is just one of the many key factors in your firm’s marketing strategy. Without an online presence your website will foresee no traffic and could put a damper in your overall potential client intake. Below, EMC Advertising has created the five musts when developing your online presence.

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Attorney advertising on television is still going strong. The New Year has already begun and for some firms it may be time to invest in a successful television ad. EMC Advertising has created a quick checklist for attorneys when venturing into the television world of advertising.

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Here’s a great question to ask your law firm, do you know your states requirements when it comes to advertising? EMC Advertising knows that complying with state bar advertising rules and regulations is an ethical obligation. This includes not just television advertising but billboards, websites, and even social media posts. Here are five ethical potential issues that a law firm can come across if not dealt with properly.

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How would you rate your law firm’s blog content or activity on Social Media? Is it a bit dry or perhaps lacking activity? You may want to give up on blogging and Social Media,  but EMC is here to help your firm create needed content into a fresh and intriguing format. Here are a few options your law firm could benefit from.

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Like it or not, social media is a large business marketing tool that if used strategically can bring your firm great success. Social media needs to be a strategic element of your firm’s overall digital marketing plan. This is still uncharted territory for many lawyers and EMC Advertising has compiled 5 of many examples to what social media brings to your law firm’s marketing success.

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Creating a beautiful website is just a small portion to having a successful website. Having a website that benefits your firm takes hard work and constant supervision.  EMC has complied 5 website mistakes that most law firms commit. These mistakes will cost your firm from meeting the full potential of success it deserves.

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Thanks to Yelp, Facebook, Google+ and LinkedIn, your firm can be rated and reviewed for others to see. But sometimes your review can be negative and could hold back your firm from it’s potential. A few areas to look at are your firm’s call-to-action, the company website, all the social media accounts, and current running television ads. Your firm should review those areas and act fast on making the proper changes to keep your firm clear of those unwanted negative comments. Here are EMC’s top 5 areas that could get you negative reviews if not made a priority.

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The increase in smartphone and tablet usage is at its peak. We have seen a large range of tablets and smartphones to include various screen sizes and device capability; so it is crucial that your law firm’s website design show cases its personalization and functionality on a smartphone or tablet as it would on a PC. However, executing a seamless mobile option takes knowledge and expertise. Here are few tips EMC Advertising feels will help with Responsive Personalization for smartphones and tablets.

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According to The Nielsen Company, there were approximately 120 million TV homes in America between 2015 and 2016. Needless to say, with such a high volume of television owners, it would be a poor decision to not market on television. Having a 15 or 30 second ad running helps your potential client know your firm is out there and helps to promote your brand. At EMC we have had the pleasure of creating original and creative advertisements that work for our clients in their desired markets. Here is how EMC will help your television campaigns bring success to your law firm.

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