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Having an online presence is just one of the many key factors in your firm’s marketing strategy. Without an online presence your website will foresee no traffic and could put a damper in your overall potential client intake. Below, EMC Advertising has created the five musts when developing your online presence.

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The sole purpose to having a website is to have your user stay and explore your brand. You want for them to be engaged and gain knowledge of your firm which could eventually convert into a client. But if your website is lacking luster, chances are that user will not become a new client. Making a website is like making a sandwich; if the ingredients are lacking, you’re likely to lose a client. Here are EMC’s special ingredients to creating a great legal website.

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Sending a text message is something that most people favor over a placing a phone call or sending an email because it’s fast and easy. Well, Google will finally launch a “text message” feature in AdWords among the many other options available to advertisers. So the question is… “How could this new feature impact your law firms PPC”? First, let’s discuss what this feature has to offer.

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When it comes to advertising, most think TV is the best way to go. However, if you want to broaden your reach – you need to utilize additional options. EMC Advertising is known for creating exquisite quality when it comes to television ads but we don’t just stop there! Below are our other advertising options that bring continued success to our clients.

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Is your website converting visitors into new clients? If not, then your leaving money on the table. Website conversion should be your first marketing priority. Potential leads will visit your site, and if they are unable to locate the exact information they need, they leave and visit another competitor’s website.  Your first impression counts.

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Another beneficial marketing tool is running a direct mail campaign. Even though the digital marketing world has grown immensely, there are people who still prefer receiving physical information. If you’re going to use direct mail in your marketing strategy, you have to do it correctly.  EMC Advertising has put together a short list of the do’s and don’ts when it comes to direct mail campaigns.

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