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Research has shown that television advertising continues to have high volumes of success. For attorneys, TV advertising is a great way to expose your brand to a mass audience and should be part of your marketing strategy. But when your firm ventures into the world of television marketing how do you know which road to take, Broadcast or Cable Advertising? EMC Advertising has broken down the benefits and disadvantages for both broadcast and cable advertising to help determine which route will suit your law firm’s marketing needs.

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It’s not every day that you go to film sets and shoot your commercials and even so it’s good to be prepared for your law firm’s upcoming production shoot. After all, this is the first impression you will be giving your television audience. Luckily, EMC Advertising knows a thing or two about production shoots because we do them here, in our studio! We’ve compiled a list of helpful tips when preparing for your firm’s next shoot.

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Here’s a great question to ask your law firm, do you know your states requirements when it comes to advertising? EMC Advertising knows that complying with state bar advertising rules and regulations is an ethical obligation. This includes not just television advertising but billboards, websites, and even social media posts. Here are five ethical potential issues that a law firm can come across if not dealt with properly.

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EMC Advertising knows that when semis or tractor-trailers collide with other automobiles it’s inevitable that the driver of the smaller vehicle bears the brunt of the damages and injuries sustained in the crash. The fact is that most semi drivers cannot see the smaller vehicles that are driving behind or even right alongside them. But is your firm really doing all it can to reach out to these victims? Are you advertising the facts to your potential clients the best way possible? At EMC, we strive to make sure your law firm is noticed. We will help your semi trucking accident campaigns bring results.

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The New Year is here and there is no time like the present then to plan on 2017 being the year of change and reinventing your law firm. Let’s start with your marketing strategies. EMC Advertising knows what it takes to stand out and generate calls. Here are a few tips on how to achieve a successful new year.

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Creating a beautiful website is just a small portion to having a successful website. Having a website that benefits your firm takes hard work and constant supervision.  EMC has complied 5 website mistakes that most law firms commit. These mistakes will cost your firm from meeting the full potential of success it deserves.

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The increase in smartphone and tablet usage is at its peak. We have seen a large range of tablets and smartphones to include various screen sizes and device capability; so it is crucial that your law firm’s website design show cases its personalization and functionality on a smartphone or tablet as it would on a PC. However, executing a seamless mobile option takes knowledge and expertise. Here are few tips EMC Advertising feels will help with Responsive Personalization for smartphones and tablets.

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According to The Nielsen Company, there were approximately 120 million TV homes in America between 2015 and 2016. Needless to say, with such a high volume of television owners, it would be a poor decision to not market on television. Having a 15 or 30 second ad running helps your potential client know your firm is out there and helps to promote your brand. At EMC we have had the pleasure of creating original and creative advertisements that work for our clients in their desired markets. Here is how EMC will help your television campaigns bring success to your law firm.

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The sole purpose to having a website is to have your user stay and explore your brand. You want for them to be engaged and gain knowledge of your firm which could eventually convert into a client. But if your website is lacking luster, chances are that user will not become a new client. Making a website is like making a sandwich; if the ingredients are lacking, you’re likely to lose a client. Here are EMC’s special ingredients to creating a great legal website.

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Trends in Web Design constantly change. Let’s look back at what 2016 had to offer in our top 10 web design trends.

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