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Thanks to Yelp, Facebook, Google+ and LinkedIn, your firm can be rated and reviewed for others to see. But sometimes your review can be negative and could hold back your firm from it’s potential. A few areas to look at are your firm’s call-to-action, the company website, all the social media accounts, and current running television ads. Your firm should review those areas and act fast on making the proper changes to keep your firm clear of those unwanted negative comments. Here are EMC’s top 5 areas that could get you negative reviews if not made a priority.

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The increase in smartphone and tablet usage is at its peak. We have seen a large range of tablets and smartphones to include various screen sizes and device capability; so it is crucial that your law firm’s website design show cases its personalization and functionality on a smartphone or tablet as it would on a PC. However, executing a seamless mobile option takes knowledge and expertise. Here are few tips EMC Advertising feels will help with Responsive Personalization for smartphones and tablets.

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According to The Nielsen Company, there were approximately 120 million TV homes in America between 2015 and 2016. Needless to say, with such a high volume of television owners, it would be a poor decision to not market on television. Having a 15 or 30 second ad running helps your potential client know your firm is out there and helps to promote your brand. At EMC we have had the pleasure of creating original and creative advertisements that work for our clients in their desired markets. Here is how EMC will help your television campaigns bring success to your law firm.

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The sole purpose to having a website is to have your user stay and explore your brand. You want for them to be engaged and gain knowledge of your firm which could eventually convert into a client. But if your website is lacking luster, chances are that user will not become a new client. Making a website is like making a sandwich; if the ingredients are lacking, you’re likely to lose a client. Here are EMC’s special ingredients to creating a great legal website.

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Trends in Web Design constantly change. Let’s look back at what 2016 had to offer in our top 10 web design trends.

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Sending a text message is something that most people favor over a placing a phone call or sending an email because it’s fast and easy. Well, Google will finally launch a “text message” feature in AdWords among the many other options available to advertisers. So the question is… “How could this new feature impact your law firms PPC”? First, let’s discuss what this feature has to offer.

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When it comes to advertising, most think TV is the best way to go. However, if you want to broaden your reach – you need to utilize additional options. EMC Advertising is known for creating exquisite quality when it comes to television ads but we don’t just stop there! Below are our other advertising options that bring continued success to our clients.

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Who needs to wait for spring to start cleaning? With the new year already here, it’s time to freshen up your law firm’s website with EMC Advertising. When people view your website it’s a reflection of your law firm, so let’s make the first impression count. Below are just a few updates that we feel will give your website the fresh new look it needs.

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Is your website converting visitors into new clients? If not, then your leaving money on the table. Website conversion should be your first marketing priority. Potential leads will visit your site, and if they are unable to locate the exact information they need, they leave and visit another competitor’s website.  Your first impression counts.

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The New Year is almost here and there is no time like the present than to plan on 2017 to be the year of change and reinvent your law firm. Let’s start with your marketing strategies. EMC Advertising knows what it takes to stand out and generate calls. Here are a few tips on how to achieve a successful new year.

  • Give Your Website a New Look – By updating your website with a fresh and user friendly new layout it will surely attract people’s attention. An appealing color scheme, a well written bio and an informative practice area page can make a difference.
  • Create a New Logo – Change is not always bad. Sometimes creating an updated look for your law firm’s logo can help capture your audiences’ attention. An eye catching logo makes a statement for your law firm.
  • Stay Connected – Just about every person has some sort of a social media account. Staying active on such accounts as Facebook, Twitter or even LinkedIn can make a tremendous difference. People like to be interactive and want to know the latest news about your law firm. Social media is ranked high on the list of how people search for the latest news.
  • Update Your Commercials – We’ve all experienced that one commercial that has been the same for years and we tend to just think of it as white noise. Don’t get caught up in not updating your commercials. If you want more clients, you need to captivate them. Having new creative on the screen is sure to keep your audience engaged and will lead to new prospects.
  • Know Your Audience – Above all, knowing who you are marketing too is crucial to your success. You should know what market best benefits the audience you are trying to get the attention of. Without this knowledge you could lead your firm into a dark abyss.

Looking back on 2016 is there anything you would have done differently? Do you wish you would have chosen a different path? At EMC Advertising we can help to make 2017 a year of success for your law firm. We can provide you with edge cutting websites and commercials that are sure to make an impression on your targeted audience. We can also provide you with reports of your campaigns to ensure you that they are getting the attention they deserve. Choose Executive Marketing Consultants this New Year. Call us today!