In addition to offering a professional custom web design, EMC also offers strategic placement in organic listings for all major search engines through industry standard white-hat search engine optimization (SEO) techniques. The only way for your site to succeed in bringing your firm more business is to get it seen by the people who are looking for the services your firm offers.
We find the most popular search terms for your local area & concentrate the site’s keywords and key phrases to match what people are searching for in all major search engines, including Google, Yahoo, MSN, and Bing.
We utilize our keyword research to include major and minor keywords in a relevant and readable format that answers visitor’s questions, provides information, and most importantly, compels them to contact your firm.
Inbound Link Development
Inbound links are very important to site’s relevancy in the eyes of search engines. Reciprocal links are not as heavily weighted and link farms are strongly discouraged. We develop inbound links for your site by using Blogs, Social Networking sites (Facebook, Twitter), professional networking sites (LinkedIn) and by placing your TV commercials on YouTube.
Submission to Internet Directories
We list your firm on free local internet directories, if you are not already listed. We review the categories for which your firm is listed to make it as easy as possible for searchers to find your firm.
Pay per click campaigns are a great way to increase your presence on the web through sponsored links. We will research keywords currently being searched in your area or across the country to develop several ads in each campaign, concentrated by defined demographics to maximize your ROI and increase traffic to your site. Our pay per click campaigns bring searchers not only to your home page, but to the exact page of your site that deals with the terms they used to find you. After consulting with EMC Advertising, we will work to meet your budget needs while accomplishing your conversion goals.
We report position results before and after search engines have indexed your optimized site to determine improvements or make adjustments as necessary. These reports are generated on a periodic basis to ensure that you not only get high rankings on major search engines, but that you stay there.