Legal marketing in 2020 may be tougher as more law firms enter the market and established law firms increase their marketing budgets to become more aggressive in pursuing new clients. Five legal marketing trends that your law firm needs to know for 2020 are:
1. Content Still Matters
Regardless of the type of marketing strategy you choose, your target audience still wants high-quality, informative legal content. Quality means more than quantity is the trend for 2020. When a person searches for a law firm, they are typically searching for answers to legal questions. Content that focuses on “selling” the law firm is passed over for content that answers legal questions.
2. You Need Videos
Videos are becoming very popular. In many cases, videos outperform written content. Videos allow attorneys to provide quality information while introducing themselves to potential clients. It is a way to personalize your content while reaching individuals who may not want to spend time reading a long blog or article to get an answer to their question.
3. Television Advertising is Not a Dead Strategy
With advancements in addressable television advertising, including linear addressable TV ads, law firms can reach targeted audiences with highly-effective messages. Law firms tailor their ads to specific households to target specific groups based on the firm’s legal services.
4. Importance of Online Reviews
Potential clients like to see honest reviews from past clients. In 2020, law firms will prioritize online reviews by creating strategies to encourage clients to review the services they received on various legal and non-legal review sites.
5. Marketing to Existing Client Base
Many law firms receive a great deal of business from referrals by existing and previous clients. However, many law firms fail to market to their existing client base. Successful marketing strategies in 2020 will include methods for engaging existing and previous clients.
Contact the Experts in Law Firm Marketing for More Information
Our marketing professionals at EMC Advertising focus on one market — advertising for law firms. Call our office at 1- 800-555-5485 to learn more about the 2020 marketing trends for law firm marketing and how we can help your law firm reach a greater number of potential clients.