What is a Google Legal Local Service Ad?
If you are interested in exploring Google Local Service Ads (LSAs) for your law firm, contact EMC Advertising today to speak with a marketing specialist.
What is a Google Legal Local Service Ad?
A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret pass to the top of results for a Google search that comes before any other results, including organic search results and pay-per-click (PPC) ads. Why haven’t you heard about these ads? Because Google is still rolling out LSAs for law firms. At this time, LSAs are only available in limited areas; however, Google is expanding the program and your town and legal field may be next.
Why Should I Consider a Local Service Ad?
Automatically appearing at the top of a search engine page for targeted keywords is only one of the benefits of using Local Service Ads to market your law firm. However, these ads offer much more than just placement on a Google search page. With LSAs, your law firm also receives:
- Click-to-call functionality that allows potential clients to contact your law firm directly from the ad. This feature encourages individuals to take immediate action.
- The LSA leads to another page that provides additional information about the law firm.
- The “Google Screened” notation in the LSA instills a sense of confidence for the consumer because they know that the law firm has been verified and vetted by Google.
- Law firms pay a flat fee for each call instead of each click, which means you only pay when you generate a warm lead instead of paying for a click that may only be a cold lead.
Do You Want More Information about Google Local Service Ads?
If you are interested in exploring Local Services Ads (LSAs) for your law firm, contact EMC Advertising today to speak with a marketing specialist. We can help you determine if your law firm qualifies for this powerful marketing tool and handle the application process with Google.
