Smart televisions are becoming more popular in households throughout the United States. More and more consumers realize they can duplicate the benefits of streaming media on the biggest screen in their home – their television. They enjoy having a variety of streaming options instead of choosing from stations offered by their cable television provider, in addition to the other advantages offered by televisions connected to the internet.
However, smart televisions can also benefit businesses. With addressable TV ads, businesses can target households that might be searching for their specific products or services.
What are Addressable TV Ads?
Addressable TV advertising uses the same ads that you use for traditional television advertising campaigns. With a traditional TV ad campaign, your advertisement reaches anyone who may be watching a particular television program at the time your ad plays.
However, addressable TV advertising allows advertisers to further focus on the impact and relevance of their television ad campaigns by showing different ads to different households watching the same television show. In other words, different homes see different TV commercials while watching the same show.
As addressable TV advertising continues to evolve and improve, it offers a variety of benefits for advertisers and consumers. For consumers, addressable TV ads offer more relevant content that they may find helpful. For businesses, addressable TV ads increase ROAS and ROI.
Are You Interested in How Television Ad Campaigns Can Increase Business for Your Law Firm?
The advertising experts at EMC work with a variety of tools and resources to build a law firm advertising campaign that fits your budget and your needs. We have experience in all forms of law firm advertising, including the newest forms of advertising that reach today’s consumers. Contact one of our marketing specialists to discuss designing an ad campaign that is right for your law firm.