2016’s Top 10 Web Design Trends

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Whether it is a law firm’s website, brochure, direct mail campaign, or television commercial we are dedicated to making sure our clients are not running on outdated formats or running over-exhausted commercial spots.

Trends in Web Design constantly change. Let’s look back at what 2016 had to offer in our top 10 web design trends.

1. Micro-interactions

Micro-interactions are what occur between bigger interactions, such as a sound effect is placed when someone likes a photo. This is critical in completing an immersive design but is not a distraction for the user.

2. Artificial Intelligence (A.I.)

Having an A.I. chatbot can help by reducing complicated menus. These chat bots can be programmed to make the experience easier for the user and it makes the conversation feel natural.

3. Hover Animations

Most users will hover their cursor over an icon in a menu bar if they are uncertain about its functions. Having this feature gives feedback to the user. In return, it makes the website experience much more seamless and more immersive.

4. In-House Imagery

Saying “Good Bye” to the stock photos for more in-house creativity was a top priority in 2016. Valuing personalization on company websites helps to reinforce the company brand. This also helps to stand out amongst competitors.

5. Cards

An easy way for information to be understood is by utilizing cards. Valuable information can be placed into a single container that needs no explanation for the user. Having a clickable card allows easier navigation on the website.

6. Full-Screen Forms

Going big with full-screen forms for such functions as “Signups” and “Logins” was a big part of 2016. Having a larger screen has its benefits such as having more room for touchscreen interactions and will encourage users to complete the signup forms on tablets and smartphones.

7. Eye Catching Calligraphy

Artistic fonts were very popular, giving freedom to customize fonts to help to personalize and brand the website.

8. Realistic Mock-Ups

Using real data in design mock-ups led strong this past year. This helped to bring problems to the designer early on, creating a faster reaction to fixing any function problem areas.

9. Duotone Imagery

Using this old gray-scale technique creates appealing imagery that is minimalistic. This adds visual stimulation without distracting the viewer from the content. This will help for a clean and consistent-looking webpage.

10. 1980’s Color and Vibe

Bright color combinations and designs have captured viewers’ attention. Using such features as bold colors that stand out and vivid imagery gives an exciting vibe and makes a website stand out.

Reflecting on 2016 and its ambitious designs, EMC Advertising can say that we always look to be innovative and up to date on our designs. Whether it is a law firm’s website, brochure, direct mail campaign, or television commercial we are dedicated to making sure our clients are not running on outdated formats or running over-exhausted commercial spots. Contact EMC Advertising, an agency you can trust to give your law firm results!

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