The sole purpose to having a website is to have your user stay and explore your brand. You want for them to be engaged and gain knowledge of your firm which could eventually convert into a client. But if your website is lacking luster, chances are that user will not become a new client. Making a website is like making a sandwich; if the ingredients are lacking, you’re likely to lose a client. Here are EMC’s special ingredients to creating a great legal website.
The Bread: Having a Responsive Design. High chances are that someone who is going to search your website will do so on their mobile device. Fact is, that most people who find out that you do not have a responsive website loose interest and faith in doing business with you.
The Mayonnaise: Your Firm’s SEO. Your SEO content is the main way to luring users to your web page. Knowing the right key words and language for your targeted audience is crucial. Don’t drift away by over seeing your SEO.
The Lettuce: Your Client Testimonials. You know your firm produces good work so asking your clients to leave a review helps to set it in stone. Wither it be a written testimonial or a video, it will only help build the trust between the law firm and the potential client.
The Tomato: Showcase Your Brand. Competition is high and you need to stand out. Make sure you have a clear Call-to-Action and that your website represents your firm. Having updated attorney personalized profiles helps your viewer put a name to a face and get to know who they will be doing business with. Having a user friendly and visually stimulating website helps to build your brand and keep your viewers interest.
The Meat: Stay Active in Blogging. Having an active blog gives your firm another opportunity to showcase your knowledge. But don’t forget that you are talking to mainly day to day people not other lawyers. Keep it light and informative. Being relatable with knowledgeable information is something people will appreciate.
So the real question here is, does your law firm carry the essential ingredients to a great legal website? If your firm is missing one or all of the ingredients above no need to worry. EMC Advertising specializes in beautifully designed and user friendly websites and we can help create your brand too. Give us a call today to discuss how we can bring to life your firm’s website!