The New Year is here and there is no time like the present then to plan on 2017 being the year of change and reinventing your law firm. Let’s start with your marketing strategies. EMC Advertising knows what it takes to stand out and generate calls. Here are a few tips on how to achieve a successful new year.
Give Your Website a New Look. By updating your website with a fresh and user friendly new layout or template it will surely attract people’s attention. An appealing color scheme, a well written bio and an informative practice area page can make a difference.
Create a New Logo. Change is not always bad. Sometimes creating an updated look for your law firm’s logo can help capture your audiences’ attention. An eye catching logo makes a statement for your law firm.
Stay Connected. Just about every person has some sort of a social media account. Staying active on such accounts as Facebook, Twitter or even LinkedIn can make a tremendous difference. People like to be interactive and want to know the latest news about your law firm. Social Media is ranked high on the list of how people search for the latest news.
Update Your Commercials. We’ve all experienced that one commercial that has remained the same for years and we tend to just think of it as white noise. Don’t get caught up in not updating your commercials. If you want more clients, you need to captivate them. Having new creative on the screen is sure to keep your audience engaged and will lead to new prospects.
Know Your Audience. Above all, knowing who you are marketing to is crucial to your success. You should know what market best benefits the audience you are trying to get the attention of. Without this knowledge you could lead your firm into a dark abyss.
Looking back on 2016 is there anything you would have done differently? Do you wish you would have chosen a different path? At EMC Advertising, we can help to make 2017 a year of success for your law firm! We can provide you with edge cutting websites and commercials that are sure to make an impression on your targeted audience. We can also provide you with reports of your campaigns to ensure you that they are getting the attention they deserve. Choose Executive Marketing Consultants this New Year. Call us today!