Improving your firm’s search engine ranking and Internet presence can leave most stumped on where to even start. Our agency, EMC Advertising, has listed a few basic tips when trying to increase your flow of traffic to your website. Because after all, the more traffic to your website, the higher your firm ranks on such search engines as Google, Bing and Yahoo. Here are our tips to get your firm ranked where it should be.
Have an Effective Website. Think of your website as your personal office but on the Internet. First impressions count and if your website looks unprofessional, your potential clients will likely question your quality of services. A professional website conveys that your firm is current, reliable and knowledgeable.
Blog, Blog, Blog. Your Firm’s blogs can range from current events in your practice area such as very successful cases, more specific information about your practice and even local events. Every blog post your firm makes helps to increase your law firm’s presence online. The more presence your firm builds, the increase of traffic you will have to your website which will in return raise your position in search engines.
Have a Mailing List. Let your clients know the latest events that have happened at your firm. This could include high-profile cases or even newly published blogs. When sending these emails you should always make sure your clients will be visiting your website to view this new information. By doing so, you will again increase the traffic to your website and your position in search engines will improve.
Consider Advertising on Search Engines. This alone will increase your traffic flow to your website. By utilizing an advertising box on the first page when someone searches for your practice area, the number of people that interact with your firm’s page are going to increase. Inevitably, the same outcome will happen as mentioned in the previous tips, your firm’s position in search engines will climb.
It’s clear that the above tips are useful tools that should be a part of your law firm’s marketing strategy. But we understand that putting in more work on top of your busy schedule can be overwhelming. So allow EMC Advertising to take the wheel and improve your firm’s traffic to your website. Give us a call today to discuss how we can increase your firm’s advertising success!