Posts Tagged ‘law firm television advertising’
Linear Addressable TV Advertising Might Be Taking Off
Addressable TV allows advertisers to tailor ads to specific households based on household profiling and segmentation. There was a time when there was one choice for law firm television advertising — linear television. Now, audiences have many more choices for television viewing. That means good news for law firms considering adding television advertising or increasing…
Read MoreWhat Was the Most Popular in TV and Radio for 2019?
Radio advertising is just one component of a comprehensive law firm advertising strategy. It may or may not be the best choice for your law firm. To find out, contact the advertising experts at EMC Advertising to discuss a strategy to increase your law firm’s visibility to potential clients. Nielsen released information in December giving…
Read More2019-2020 TV Season Estimates
2019-2020 TV Season Estimates If you are trying to decide how to spend your law firm television advertising dollars for the upcoming year, you might be interested to know that Nielsen estimates there will be around 307 million people ages two years and older in households with televisions for 2019-2020 TV season. The number of…
Read MoreWhat Do Our Marketers Mean by Reach vs. Impressions?
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions? EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tiers we…
Read MoreHow EMC Can Help with JUUL Mass Tort Marketing Opportunity
How EMC Can Help with JUUL Mass Tort Marketing Opportunity Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical…
Read MoreChoosing Between Digital Advertising and Traditional Advertising
EMC helps law firms develop marketing strategies that are affordable and designed to reach a broad range of individuals. Have you considered digital advertising, but you are unsure if advertising dollars spent on digital ads produce real results? It can be difficult to know whether you should continue using traditional advertising strategies that have worked…
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