attorney commercials

Five Marketing Trends for 2020 Law Firms Need to Know

Five Marketing Trends for 2020 Law Firms Need to Know

Legal marketing in 2020 may be tougher as more law firms enter the market and established law firms increase their marketing budgets to become more aggressive in pursuing new clients. Five legal marketing trends that your law firm needs to know for 2020 are:

Linear Addressable TV Advertising Might Be Taking Off

Linear Addressable TV Advertising Might Be Taking Off

There was a time when law firms had one choice for television advertising — linear television. Now, audiences have many more choices for television viewing. That means good news for law firms considering adding television advertising or increasing their budgets for television advertising. With the addition of more television viewing options, the data collected from

What Was the Most Popular in TV and Radio for 2019?

What Was the Most Popular in TV and Radio for 2019?

Nielsen released information in December giving us a peek inside viewers’ preferences in the United States for 2019. According to Nielsen, linear television continues to have the largest reach (approximately 90 percent) among other platforms and options. Sports events claimed the majority of the top ten single telecast programs for 2019. However, The Oscars and

Three Ways to Get Ideas for Law Firm Blogs

Call our office now to learn more and to discuss how EMC can help you grow your law firm.

High-quality law firm blogs serve two purposes. They are great for enhancing SEO, but the main purpose is to educate and attract new clients. Therefore, your law firm blogs must seamlessly combine SEO techniques with interesting, informative material that consumers are searching for online.

Five Reasons Why Your SEO Strategy is Not Working

Five Reasons Why Your SEO Strategy is Not Working

Are you wondering why your law firm’s website or social media pages are not ranking higher in Google searches? Have you researched SEO techniques and incorporated them into your website and social media pages, but nothing seems to be improving your ranking? There could be one or more problems with your SEO strategy that is

Is Addressable Advertising Right for Your Company?

Is Addressable Advertising Right for Your Company?

Smart televisions are becoming more popular in households throughout the United States. More and more consumers realize they can duplicate the benefits of streaming media on the biggest screen in their home – their television. They enjoy having a variety of streaming options instead of choosing from stations offered by their cable television provider, in

2019-2020 TV Season Estimates

2019-2020 TV Season Estimates

If you are trying to decide how to spend your legal advertising dollars for the upcoming year, you might be interested to know that Nielsen estimates there will be around 307 million people ages two years and older in households with televisions for the 2019-2020 TV season. The number of TV homes for the 2019-2020

What Do Our Marketers Mean by Reach vs. Impressions?

EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?

EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tears we use when discussing marketing campaigns for law firms — reach vs. impressions.

How Clients Hire Lawyers

EMC Advertising | How-Clients-Hire-Lawyers

Learning how clients hire lawyers can be extremely helpful when developing a successful marketing campaign. Getting inside the mind of a legal consumer can help you tailor your marketing campaign to appeal to a wider, general audience or target a specific group based on one or more factors. A law firm’s audience and target groups

Marketing for Law Today

EMC Advertising | Marketing for Law in 2019

How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.