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Is Addressable Advertising Right for Your Company?
Contact one of our marketing specialists to discuss designing an ad campaign that is right for your law firm.

Smart televisions are becoming more popular in households throughout the United States. More and more consumers realize they can duplicate the benefits of streaming media on the biggest screen in their home – their television. They enjoy having a variety of streaming options instead of choosing from stations offered by their cable television provider, in addition to the other advantages offered by televisions connected to the internet.

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2019-2020 TV Season Estimates
2019-2020 TV Season Estimates

If you are trying to decide how to spend your legal advertising dollars for the upcoming year, you might be interested to know that Nielsen estimates there will be around 307 million people ages two years and older in households with televisions for the 2019-2020 TV season. The number of TV homes for the 2019-2020 season is estimated to be 120.6 million. Therefore, if you want to incorporate television advertising into your law firm advertising budget for 2020, you should have a good chance of reaching a wide audience with your television ads.

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EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?

EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tears we use when discussing marketing campaigns for law firms — reach vs. impressions.

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EMC Advertising | How-Clients-Hire-Lawyers
EMC Advertising | How-Clients-Hire-Lawyers

Learning how clients hire lawyers can be extremely helpful when developing a successful marketing campaign. Getting inside the mind of a legal consumer can help you tailor your marketing campaign to appeal to a wider, general audience or target a specific group based on one or more factors. A law firm’s audience and target groups can change based upon the type of content being marketed and the types of cases the law firms wish to attract.

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Marketing for Law in 2019

How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.

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Why Is Frequency Important in Advertisement?
Why Is Frequency Important in Advertisement?

Why Is Frequency Important in Advertisement?

What is frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times a person views your ad on a specific platform, such as Facebook, Twitter, or television. We calculate frequency by dividing the number of times an ad is displayed by the number of unique users who see the ad. Frequency is an average, which means that the exact number of times a unique individual might see your ad varies from user to user.

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What is a Google Legal Local Service Ad?
What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad?

A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret pass to the top of results for a Google search that comes before any other results, including organic search results and pay-per-click (PPC) ads. Why haven’t you heard about these ads? Because Google is still rolling out LSAs for law firms. At this time, LSAs are only available in limited areas; however, Google is expanding the program and your town and legal field may be next.

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How Important Are Online Reviews For Your Law Firm
How Important Are Online Reviews For Your Law Firm

How Important are Online Reviews for Your Law Firm?

Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers for recommendations when they were searching for an attorney or law firm. Today, consumers use online reviews when deciding whether to contact a law firm or an attorney. A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars.

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How EMC Can Help with JUUL Mass Tort Marketing Opportunity
How EMC Can Help with JUUL Mass Tort Marketing Opportunity

Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical injuries and illnesses for anyone, but especially for teens and young adults.

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Making Your Law Firm’s Website Client Friendly
Making Your Law Firm’s Website Client Friendly

A great legal marketing plan includes several different marketing tools, such as social media pages, direct advertising, radio/television advertising, and targeted email contact. However, many law firms forget that their websites are also an important part of the practice’s marketing plan. In many cases, a firm’s website is the first interaction that a client has with the firm.

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