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When it comes to advertising, most think TV is the best way to go. However, if you want to broaden your reach – you need to utilize additional options. EMC Advertising is known for creating exquisite quality when it comes to television ads but we don’t just stop there! Below are our other advertising options that bring continued success to our clients.

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Who needs to wait for spring to start cleaning? With the new year already here, it’s time to freshen up your law firm’s website with EMC Advertising. When people view your website it’s a reflection of your law firm, so let’s make the first impression count. Below are just a few updates that we feel will give your website the fresh new look it needs.

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The New Year is almost here and there is no time like the present than to plan on 2017 to be the year of change and reinvent your law firm. Let’s start with your marketing strategies. EMC Advertising knows what it takes to stand out and generate calls. Here are a few tips on how to achieve a successful new year.

  • Give Your Website a New Look – By updating your website with a fresh and user friendly new layout it will surely attract people’s attention. An appealing color scheme, a well written bio and an informative practice area page can make a difference.
  • Create a New Logo – Change is not always bad. Sometimes creating an updated look for your law firm’s logo can help capture your audiences’ attention. An eye catching logo makes a statement for your law firm.
  • Stay Connected – Just about every person has some sort of a social media account. Staying active on such accounts as Facebook, Twitter or even LinkedIn can make a tremendous difference. People like to be interactive and want to know the latest news about your law firm. Social media is ranked high on the list of how people search for the latest news.
  • Update Your Commercials – We’ve all experienced that one commercial that has been the same for years and we tend to just think of it as white noise. Don’t get caught up in not updating your commercials. If you want more clients, you need to captivate them. Having new creative on the screen is sure to keep your audience engaged and will lead to new prospects.
  • Know Your Audience – Above all, knowing who you are marketing too is crucial to your success. You should know what market best benefits the audience you are trying to get the attention of. Without this knowledge you could lead your firm into a dark abyss.

Looking back on 2016 is there anything you would have done differently? Do you wish you would have chosen a different path? At EMC Advertising we can help to make 2017 a year of success for your law firm. We can provide you with edge cutting websites and commercials that are sure to make an impression on your targeted audience. We can also provide you with reports of your campaigns to ensure you that they are getting the attention they deserve. Choose Executive Marketing Consultants this New Year. Call us today!

Another beneficial marketing tool is running a direct mail campaign. Even though the digital marketing world has grown immensely, there are people who still prefer receiving physical information. If you’re going to use direct mail in your marketing strategy, you have to do it correctly.  EMC Advertising has put together a short list of the do’s and don’ts when it comes to direct mail campaigns.

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 In our ever growing digital and technology filled world, the billboard still proves to be a valuable and viable marketing tool.  It represents a physical marker that thousands of people see daily. If designed properly, it will lead to more calls, more cases and more potential clients. EMC Advertising has designed numerous successful billboards by utilizing the below steps when designing a captivating billboard.

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