Blog

BLOG

Why Is Frequency Important in Advertisement?

Why Is Frequency Important in Advertisement?

By EMCAdvertising | September 17, 2019

We calculate frequency by dividing the number of times an ad is displayed by the number of unique users who see the ad. Why Is Frequency Important in Advertisement? What is frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times a

What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad?

By EMCAdvertising | September 12, 2019

If you are interested in exploring LSAs for your law firm, contact EMC Advertising today to speak with a marketing specialist. What is a Google Legal Local Service Ad? A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret pass to the top

How Important Are Online Reviews For Your Law Firm

How Important Do You Think Are Online Reviews For Your Law Firm?

By EMCAdvertising | September 12, 2019

A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars. How Important are Online Reviews for Your Law Firm? Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers

How EMC Can Help with JUUL Mass Tort Marketing Opportunity

How EMC Can Help with JUUL Mass Tort Marketing Opportunity

By EMCAdvertising | August 19, 2019

How EMC Can Help with JUUL Mass Tort Marketing Opportunity Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical

Making Your Law Firm’s Website Client Friendly

Making Your Law Firm’s Website Client Friendly

By EMCAdvertising | August 19, 2019

Thanks to excellent SEO strategies and comprehensive marketing plans, EMC helps law firms attract potential clients to their website to learn more about the firm’s attorneys and legal services. Making Your Law Firm’s Website Client Friendly A great legal marketing plan includes several different marketing tools, such as social media pages, direct advertising, radio/television advertising,

How EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity

How EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity

By EMCAdvertising | August 19, 2019

How EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity Does your law firm handle mass torts or breast implant cases? If so, you may want to act quickly to take advantage of the mass marketing opportunity related to new information about Allergan Breast Implants. EMC Advertising has customizable television commercials ready to

Audio Advertising — A Great Platform Complementary to TV Ads

Audio Advertising — A Great Platform Complementary to TV Ads

By EMCAdvertising | July 29, 2019

Audio Advertising — A Great Platform Complementary to TV Ads According to Nielsen, radio continues to be in high demand across numerous target groups. Radio reaches an estimated 92 percent of adults in the United States each week. In many cases, radio reaches audiences when they are not at home. For example, many people listen

Law Firm Television Ads Can Reach Potential Clients Away from Home

Law Firm Television Ads Can Reach Potential Clients Away from Home

By EMCAdvertising | July 29, 2019

Law Firm Television Ads Can Reach Potential Clients Away from Home Some law firms wonder if the return on investment (ROI) of television advertising is cost-effective. Our marketing team at EMC constantly evaluates the ROI of various advertising mediums to ensure that our clients are maximizing their advertising dollars. A new Nielsen report gives us

EMC Like Follow Share

Using Facebook Wisely to Promote Your Law Firm

By EMCAdvertising | July 22, 2019

Sticky notes on concrete wall, Like Follow Share Facebook is a powerful social media platform that has approximately 2.38 million users as of the first quarter of 2019. However, Facebook has also become a powerful advertising and networking tool for individuals and businesses, including law firms. As users keep up with friends and family members,

Choosing Between Digital Advertising and Traditional Advertising

By EMCAdvertising | July 18, 2019

EMC helps law firms develop marketing strategies that are affordable and designed to reach a broad range of individuals. Have you considered digital advertising, but you are unsure if advertising dollars spent on digital ads produce real results? It can be difficult to know whether you should continue using traditional advertising strategies that have worked