Feel free to call us: +1 888.217.9971
Call our office now to learn more and to discuss how EMC can help you grow your law firm.
If you run out of ideas for your blogs, these three tips can help you locate fresh ideas to help you continue creating consistent, informative, SEO-friendly blogs for your law firm’s website

High-quality law firm blogs serve two purposes. They are great for enhancing SEO, but the main purpose is to educate and attract new clients. Therefore, your law firm blogs must seamlessly combine SEO techniques with interesting, informative material that consumers are searching for online.

Unfortunately, with the number of law firms creating blogs online, new topics and ideas for law firm blogs can be difficult to find. Also, it can be difficult to think of new ideas for your blogs when you have written about almost every topic related to your areas of service.

Three Ways to Brainstorm New Law Firm Blog Topics

If you run out of ideas for your blogs, these three tips can help you locate fresh ideas to help you continue creating consistent, informative, SEO-friendly blogs for your law firm’s website.

1.  What do your customers ask?

Some of the best blog ideas come from customer questions. What questions are your customers asking you about cases or changes in laws? Ask your staff members to track the types of questions they receive from clients and callers to get ideas for upcoming blogs.

2.  Perform a keyword search?

Use a free keyword search tool like KeywordTool.io to discover what questions are being asked online that include your keyword. Just type in your keyword for a list of keyword phrases. Click on the “questions” tab for a list of questions that include your keyword.

3.  Look at social media and chat rooms.

Check out what is trending in chat rooms and social media regarding your specific area of law. Look at the types of questions people are asking other law firms on their social media pages or what news topics are trending that are related to your area of law.

Of Course, You Can Let Us Do This for You

When you hire an exceptional team of SEO specialists, like our team at EMC Marketing, we handle blogging for you. You do not need to worry about coming up with great topics based on what is currently trending. We can do that for you as part of your marketing strategy and plan. Call our office now to learn more and to discuss how EMC can help you grow your law firm.

Five Reasons Why Your SEO Strategy is Not Working
Let us develop a marketing strategy that utilizes the best tools and resources to increase your law firm’s online presence

Are you wondering why your law firm’s website or social media pages are not ranking higher in Google searches? Have you researched SEO techniques and incorporated them into your website and social media pages, but nothing seems to be improving your ranking? There could be one or more problems with your SEO strategy that is holding you back.

Five of the common reasons an SEO strategy is not working are:

1.  Your content is not good.

SEO does not work if your content is of poor quality. Content should be engaging, informative, and have just the right mix of keywords and phrases to make Google happy without making it angry. Keyword stuffing is only one problem. If your content is poorly written or does not have content that is closely related to your keywords, even the best SEO strategy may fall flat.

2.  Not enough links.

You must have a good mix of hyperlinks and backlinks within your content. However, you must be cautious. Google knows if you spend money purchasing backlinks and it could penalize your site for doing so.

3.  Your bounce rate is high.

If consumers are leaving your website after a few seconds or after reading one page, your bounce rate might be high. You can check your Google Analytics to monitor your bounce rate for your law firm website. If the bounce rate is high, you need better content and may need to think about redesigning your layout.

4.  You are not utilizing social media.

Social media is a highly effective tool that can draw consumers to your website. Hook them through an interesting social media post and lead them back to your website for more information. Google also monitors your social media popularity as a way to gauge your law firm’s website.

5.  Outdated SEO strategy.

SEO strategies can change quickly. If you are utilizing an outdated SEO strategy and you are not taking advantage of Local SEO strategies, your law firm’s website could be in trouble.

Let EMC Marketing Handle SEO for Your Law Firm

Our marketing specialists understand SEO strategies and how to use them effectively for your law firm. Let us develop a marketing strategy that utilizes the best tools and resources to increase your law firm’s online presence.

Is Addressable Advertising Right for Your Company?
Contact one of our marketing specialists to discuss designing an ad campaign that is right for your law firm.

Smart televisions are becoming more popular in households throughout the United States. More and more consumers realize they can duplicate the benefits of streaming media on the biggest screen in their home – their television. They enjoy having a variety of streaming options instead of choosing from stations offered by their cable television provider, in addition to the other advantages offered by televisions connected to the internet.

Read more…
2019-2020 TV Season Estimates
2019-2020 TV Season Estimates

If you are trying to decide how to spend your legal advertising dollars for the upcoming year, you might be interested to know that Nielsen estimates there will be around 307 million people ages two years and older in households with televisions for the 2019-2020 TV season. The number of TV homes for the 2019-2020 season is estimated to be 120.6 million. Therefore, if you want to incorporate television advertising into your law firm advertising budget for 2020, you should have a good chance of reaching a wide audience with your television ads.

Read more…
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?

EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tears we use when discussing marketing campaigns for law firms — reach vs. impressions.

Read more…
EMC Advertising | How-Clients-Hire-Lawyers
EMC Advertising | How-Clients-Hire-Lawyers

Learning how clients hire lawyers can be extremely helpful when developing a successful marketing campaign. Getting inside the mind of a legal consumer can help you tailor your marketing campaign to appeal to a wider, general audience or target a specific group based on one or more factors. A law firm’s audience and target groups can change based upon the type of content being marketed and the types of cases the law firms wish to attract.

Read more…
Marketing for Law in 2019

How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.

Read more…
Why Is Frequency Important in Advertisement?
Why Is Frequency Important in Advertisement?

Why Is Frequency Important in Advertisement?

What is frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times a person views your ad on a specific platform, such as Facebook, Twitter, or television. We calculate frequency by dividing the number of times an ad is displayed by the number of unique users who see the ad. Frequency is an average, which means that the exact number of times a unique individual might see your ad varies from user to user.

Read more…
What is a Google Legal Local Service Ad?
What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad?

A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret pass to the top of results for a Google search that comes before any other results, including organic search results and pay-per-click (PPC) ads. Why haven’t you heard about these ads? Because Google is still rolling out LSAs for law firms. At this time, LSAs are only available in limited areas; however, Google is expanding the program and your town and legal field may be next.

Read more…
How Important Are Online Reviews For Your Law Firm
How Important Are Online Reviews For Your Law Firm

How Important are Online Reviews for Your Law Firm?

Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers for recommendations when they were searching for an attorney or law firm. Today, consumers use online reviews when deciding whether to contact a law firm or an attorney. A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars.

Read more…