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Law Firm Television Ads Can Reach Potential Clients Away from Home
Law Firm Television Ads Can Reach Potential Clients Away from Home

Some law firms wonder if the return on investment (ROI) of television advertising is cost-effective. Our marketing team at EMC constantly evaluates the ROI of various advertising mediums to ensure that our clients are maximizing their advertising dollars. A new Nielsen report gives us more information about the preferences and trends for outside of home (OOH) television viewership.

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Facebook is a powerful social media platform that has approximately 2.38 million users as of the first quarter of 2019. However, Facebook has also become a powerful advertising and networking tool for individuals and businesses, including law firms. As users keep up with friends and family members, they also learn about new products, read news stories, and search for local businesses in their area. Law firms throughout the country are taking advantage of the ability to market and promote their law firm through Facebook.

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Have you considered digital advertising, but you are unsure if advertising dollars spent on digital ads produce real results? It can be difficult to know whether you should continue using traditional advertising strategies that have worked for your law firm in the past or if you need to switch to newer marketing trends to keep up with the current methods people use to locate, research, and hire attorneys.

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Research has shown that television advertising continues to have high volumes of success. For attorneys, TV advertising is a great way to expose your brand to a mass audience and should be part of your marketing strategy. But when your firm ventures into the world of television marketing how do you know which road to take, Broadcast or Cable Advertising? EMC Advertising has broken down the benefits and disadvantages for both broadcast and cable advertising to help determine which route will suit your law firm’s marketing needs.

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It’s not every day that you go to film sets and shoot your commercials and even so it’s good to be prepared for your law firm’s upcoming production shoot. After all, this is the first impression you will be giving your television audience. Luckily, EMC Advertising knows a thing or two about production shoots because we do them here, in our studio! We’ve compiled a list of helpful tips when preparing for your firm’s next shoot.

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Having an online presence is just one of the many key factors in your firm’s marketing strategy. Without an online presence your website will foresee no traffic and could put a damper in your overall potential client intake. Below, EMC Advertising has created the five musts when developing your online presence.

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Improving your firm’s search engine ranking and Internet presence can leave most stumped on where to even start. Our agency, EMC Advertising, has listed a few basic tips when trying to increase your flow of traffic to your website. Because after all, the more traffic to your website, the higher your firm ranks on such search engines as Google, Bing and Yahoo. Here are our tips to get your firm ranked where it should be.

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Attorney advertising on television is still going strong. The New Year has already begun and for some firms it may be time to invest in a successful television ad. EMC Advertising has created a quick checklist for attorneys when venturing into the television world of advertising.

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Here’s a great question to ask your law firm, do you know your states requirements when it comes to advertising? EMC Advertising knows that complying with state bar advertising rules and regulations is an ethical obligation. This includes not just television advertising but billboards, websites, and even social media posts. Here are five ethical potential issues that a law firm can come across if not dealt with properly.

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EMC Advertising knows that when semis or tractor-trailers collide with other automobiles it’s inevitable that the driver of the smaller vehicle bears the brunt of the damages and injuries sustained in the crash. The fact is that most semi drivers cannot see the smaller vehicles that are driving behind or even right alongside them. But is your firm really doing all it can to reach out to these victims? Are you advertising the facts to your potential clients the best way possible? At EMC, we strive to make sure your law firm is noticed. We will help your semi trucking accident campaigns bring results.

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