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What is a Google Legal Local Service Ad?
What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad?

A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret pass to the top of results for a Google search that comes before any other results, including organic search results and pay-per-click (PPC) ads. Why haven’t you heard about these ads? Because Google is still rolling out LSAs for law firms. At this time, LSAs are only available in limited areas; however, Google is expanding the program and your town and legal field may be next.

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How Important Are Online Reviews For Your Law Firm
How Important Are Online Reviews For Your Law Firm

How Important are Online Reviews for Your Law Firm?

Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers for recommendations when they were searching for an attorney or law firm. Today, consumers use online reviews when deciding whether to contact a law firm or an attorney. A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars.

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How EMC Can Help with JUUL Mass Tort Marketing Opportunity
How EMC Can Help with JUUL Mass Tort Marketing Opportunity

Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical injuries and illnesses for anyone, but especially for teens and young adults.

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Making Your Law Firm’s Website Client Friendly
Making Your Law Firm’s Website Client Friendly

A great legal marketing plan includes several different marketing tools, such as social media pages, direct advertising, radio/television advertising, and targeted email contact. However, many law firms forget that their websites are also an important part of the practice’s marketing plan. In many cases, a firm’s website is the first interaction that a client has with the firm.

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Audio Advertising — A Great Platform Complementary to TV Ads
Audio Advertising — A Great Platform Complementary to TV Ads

According to Nielsen, radio continues to be in high demand across numerous target groups. Radio reaches an estimated 92 percent of adults in the United States each week. In many cases, radio reaches audiences when they are not at home. For example, many people listen to their radios in their vehicles. For law firms, this is an excellent time to reach consumers because they are captive audiences.

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Law Firm Television Ads Can Reach Potential Clients Away from Home
Law Firm Television Ads Can Reach Potential Clients Away from Home

Some law firms wonder if the return on investment (ROI) of television advertising is cost-effective. Our marketing team at EMC constantly evaluates the ROI of various advertising mediums to ensure that our clients are maximizing their advertising dollars. A new Nielsen report gives us more information about the preferences and trends for outside of home (OOH) television viewership.

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Facebook is a powerful social media platform that has approximately 2.38 million users as of the first quarter of 2019. However, Facebook has also become a powerful advertising and networking tool for individuals and businesses, including law firms. As users keep up with friends and family members, they also learn about new products, read news stories, and search for local businesses in their area. Law firms throughout the country are taking advantage of the ability to market and promote their law firm through Facebook.

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Have you considered digital advertising, but you are unsure if advertising dollars spent on digital ads produce real results? It can be difficult to know whether you should continue using traditional advertising strategies that have worked for your law firm in the past or if you need to switch to newer marketing trends to keep up with the current methods people use to locate, research, and hire attorneys.

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Research has shown that television advertising continues to have high volumes of success. For attorneys, TV advertising is a great way to expose your brand to a mass audience and should be part of your marketing strategy. But when your firm ventures into the world of television marketing how do you know which road to take, Broadcast or Cable Advertising? EMC Advertising has broken down the benefits and disadvantages for both broadcast and cable advertising to help determine which route will suit your law firm’s marketing needs.

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It’s not every day that you go to film sets and shoot your commercials and even so it’s good to be prepared for your law firm’s upcoming production shoot. After all, this is the first impression you will be giving your television audience. Luckily, EMC Advertising knows a thing or two about production shoots because we do them here, in our studio! We’ve compiled a list of helpful tips when preparing for your firm’s next shoot.

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