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Five Marketing Trends for 2020 Law Firms Need to Know
Our marketing professionals at EMC Advertising focus on one market — advertising for law firms. Call our office at 1- 800-555-5485 to learn more about the 2020 marketing trends for law firm marketing and how we can help your law firm reach a greater number of potential clients.

Legal marketing in 2020 may be tougher as more law firms enter the market and established law firms increase their marketing budgets to become more aggressive in pursuing new clients. Five legal marketing trends that your law firm needs to know for 2020 are:

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Linear Addressable TV Advertising Might Be Taking Off
Addressable TV allows advertisers to tailor ads to specific households based on household profiling and segmentation.

There was a time when law firms had one choice for television advertising — linear television. Now, audiences have many more choices for television viewing. That means good news for law firms considering adding television advertising or increasing their budgets for television advertising. With the addition of more television viewing options, the data collected from audiences also increases. More data means better targeting.

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What Was the Most Popular in TV and Radio for 2019?
Radio advertising is just one component of a comprehensive law firm advertising strategy. It may or may not be the best choice for your law firm. To find out, contact the advertising experts at EMC Advertising to discuss a strategy to increase your law firm’s visibility to potential clients.

Nielsen released information in December giving us a peek inside viewers’ preferences in the United States for 2019.

According to Nielsen, linear television continues to have the largest reach (approximately 90 percent) among other platforms and options. Sports events claimed the majority of the top ten single telecast programs for 2019. However, The Oscars and The Big Bang Theory claimed two of those slots. Sunday Night Football topped the regularly scheduled top ten as well. However, The Big Bang Theory and NCIS took the number two and three slots.

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Call our office now to learn more and to discuss how EMC can help you grow your law firm.
If you run out of ideas for your blogs, these three tips can help you locate fresh ideas to help you continue creating consistent, informative, SEO-friendly blogs for your law firm’s website

High-quality law firm blogs serve two purposes. They are great for enhancing SEO, but the main purpose is to educate and attract new clients. Therefore, your law firm blogs must seamlessly combine SEO techniques with interesting, informative material that consumers are searching for online.

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Five Reasons Why Your SEO Strategy is Not Working
Let us develop a marketing strategy that utilizes the best tools and resources to increase your law firm’s online presence

Are you wondering why your law firm’s website or social media pages are not ranking higher in Google searches? Have you researched SEO techniques and incorporated them into your website and social media pages, but nothing seems to be improving your ranking? There could be one or more problems with your SEO strategy that is holding you back.

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Is Addressable Advertising Right for Your Company?
Contact one of our marketing specialists to discuss designing an ad campaign that is right for your law firm.

Smart televisions are becoming more popular in households throughout the United States. More and more consumers realize they can duplicate the benefits of streaming media on the biggest screen in their home – their television. They enjoy having a variety of streaming options instead of choosing from stations offered by their cable television provider, in addition to the other advantages offered by televisions connected to the internet.

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2019-2020 TV Season Estimates
2019-2020 TV Season Estimates

If you are trying to decide how to spend your legal advertising dollars for the upcoming year, you might be interested to know that Nielsen estimates there will be around 307 million people ages two years and older in households with televisions for the 2019-2020 TV season. The number of TV homes for the 2019-2020 season is estimated to be 120.6 million. Therefore, if you want to incorporate television advertising into your law firm advertising budget for 2020, you should have a good chance of reaching a wide audience with your television ads.

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EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?

EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tears we use when discussing marketing campaigns for law firms — reach vs. impressions.

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EMC Advertising | How-Clients-Hire-Lawyers
EMC Advertising | How-Clients-Hire-Lawyers

Learning how clients hire lawyers can be extremely helpful when developing a successful marketing campaign. Getting inside the mind of a legal consumer can help you tailor your marketing campaign to appeal to a wider, general audience or target a specific group based on one or more factors. A law firm’s audience and target groups can change based upon the type of content being marketed and the types of cases the law firms wish to attract.

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Marketing for Law in 2019

How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.

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