Posts Tagged ‘advertising’
What is a Google Legal Local Service Ad?
If you are interested in exploring Google Local Service Ads (LSAs) for your law firm, contact EMC Advertising today to speak with a marketing specialist. What is a Google Legal Local Service Ad? A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret…
Read MoreHow Important Do You Think Are Online Reviews For Your Law Firm?
A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars. How Important are Online Reviews for Your Law Firm? Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers…
Read MoreHow EMC Can Help with JUUL Mass Tort Marketing Opportunity
How EMC Can Help with JUUL Mass Tort Marketing Opportunity Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical…
Read MoreMaking Your Law Firm’s Website Client Friendly
Thanks to excellent SEO strategies and comprehensive marketing plans, EMC helps law firms attract potential clients to their website to learn more about the firm’s attorneys and legal services. Making Your Law Firm’s Website Client Friendly A great legal marketing plan includes several different marketing tools, such as social media pages, direct advertising, radio/television advertising,…
Read MoreAudio Advertising — A Great Platform Complementary to TV Ads
Audio Advertising — A Great Platform Complementary to TV Ads According to Nielsen, radio continues to be in high demand across numerous target groups. Radio reaches an estimated 92 percent of adults in the United States each week. In many cases, audio advertising reaches audiences when they are not at home. For example, many people…
Read MoreLaw Firm Television Ads Can Reach Potential Clients Away from Home
Law Firm Television Ads Can Reach Potential Clients Away from Home Some law firms wonder if the return on investment (ROI) of television ads are cost-effective. Our marketing team at EMC constantly evaluates the ROI of various advertising mediums to ensure that our clients are maximizing their advertising dollars. A new Nielsen report gives us…
Read MoreUsing Facebook Wisely to Promote Your Law Firm
Sticky notes on concrete wall, Like Follow Share Facebook is a powerful social media platform that has approximately 2.38 million users as of the first quarter of 2019. However, Facebook advertising has also become a powerful tool for individuals and businesses, including law firms. As users keep up with friends and family members, they also…
Read MoreChoosing Between Digital Advertising and Traditional Advertising
EMC helps law firms develop marketing strategies that are affordable and designed to reach a broad range of individuals. Have you considered digital advertising, but you are unsure if advertising dollars spent on digital ads produce real results? It can be difficult to know whether you should continue using traditional advertising strategies that have worked…
Read MoreBroadcast or Cable Advertising? Which is Right for Your Law Firm?
EMC Advertising has broken down the benefits and disadvantages of both broadcast and cable advertising to help determine which route will suit your law firm’s marketing needs. Research has shown that television advertising continues to have high volumes of success. For attorneys, TV advertising is a great way to expose your brand to a mass…
Read MoreHow to Prepare for Your Law Firm’s Production Shoot
Having a cleaned and pressed suit not only makes you look good on set but makes you feel good. It’s not every day that you go to film sets and shoot your commercials and even so it’s good to be prepared for your law firm’s upcoming production shoot. After all, this is the first impression…
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