marketing

Five Reasons Why Your SEO Strategy is Not Working

Five Reasons Why Your SEO Strategy is Not Working

Are you wondering why your law firm’s website or social media pages are not ranking higher in Google searches? Have you researched SEO techniques and incorporated them into your website and social media pages, but nothing seems to be improving your ranking? There could be one or more problems with your SEO strategy that is

Is Addressable Advertising Right for Your Company?

Is Addressable Advertising Right for Your Company?

Smart televisions are becoming more popular in households throughout the United States. More and more consumers realize they can duplicate the benefits of streaming media on the biggest screen in their home – their television. They enjoy having a variety of streaming options instead of choosing from stations offered by their cable television provider, in

2019-2020 TV Season Estimates

2019-2020 TV Season Estimates

If you are trying to decide how to spend your legal advertising dollars for the upcoming year, you might be interested to know that Nielsen estimates there will be around 307 million people ages two years and older in households with televisions for the 2019-2020 TV season. The number of TV homes for the 2019-2020

What Do Our Marketers Mean by Reach vs. Impressions?

EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?

EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tears we use when discussing marketing campaigns for law firms — reach vs. impressions.

How Clients Hire Lawyers

EMC Advertising | How-Clients-Hire-Lawyers

Learning how clients hire lawyers can be extremely helpful when developing a successful marketing campaign. Getting inside the mind of a legal consumer can help you tailor your marketing campaign to appeal to a wider, general audience or target a specific group based on one or more factors. A law firm’s audience and target groups

Marketing for Law Today

EMC Advertising | Marketing for Law in 2019

How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.

Why Is Frequency Important in Advertisement?

Why Is Frequency Important in Advertisement?

Why Is Frequency Important in Advertisement? What is frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times a person views your ad on a specific platform, such as Facebook, Twitter, or television. We calculate frequency by dividing the number of times

What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad? A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret pass to the top of results for a Google search that comes before any other results, including organic search results and pay-per-click (PPC) ads. Why

How Important Are Online Reviews For Your Law Firm

How Important Are Online Reviews For Your Law Firm

How Important are Online Reviews for Your Law Firm? Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers for recommendations when they were searching for an attorney or law firm. Today, consumers use online reviews when deciding whether to contact a

How EMC Can Help with JUUL Mass Tort Marketing Opportunity

How EMC Can Help with JUUL Mass Tort Marketing Opportunity

Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical injuries and illnesses for anyone, but especially for teens and