Posts Tagged ‘marketing’
Five Reasons Why Your SEO Strategy is Not Working
Let us develop a marketing strategy that utilizes the best tools and resources to increase your law firm’s online presence Are you wondering why your law firm’s website or social media pages are not ranking higher in Google searches? Have you researched SEO techniques and incorporated them into your website and social media pages, but…
Read MoreIs Addressable Advertising Right for Your Company?
Contact one of our marketing specialists to discuss designing an ad campaign that is right for your law firm. Smart televisions are becoming more popular in households throughout the United States. More and more consumers realize they can duplicate the benefits of streaming media on the biggest screen in their home – their television. They…
Read More2019-2020 TV Season Estimates
2019-2020 TV Season Estimates If you are trying to decide how to spend your law firm television advertising dollars for the upcoming year, you might be interested to know that Nielsen estimates there will be around 307 million people ages two years and older in households with televisions for 2019-2020 TV season. The number of…
Read MoreWhat Do Our Marketers Mean by Reach vs. Impressions?
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions? EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tiers we…
Read MoreHow Clients Hire Lawyers
EMC Advertising | How-Clients-Hire-Lawyers Learning how clients hire lawyers can be extremely helpful when developing a successful marketing campaign. Getting inside the mind of a legal consumer can help you tailor your marketing campaign to appeal to a wider, general audience or target a specific group based on one or more factors. A law firm’s…
Read MoreLaw Firm Marketing Today
How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.
Read MoreWhy Is Frequency Important in Advertisement?
We calculate frequency by dividing the number of times an ad is displayed by the number of unique users who see the ad. Why Is Frequency Important in Advertisement? What is the frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times…
Read MoreWhat is a Google Legal Local Service Ad?
If you are interested in exploring Google Local Service Ads (LSAs) for your law firm, contact EMC Advertising today to speak with a marketing specialist. What is a Google Legal Local Service Ad? A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret…
Read MoreHow Important Do You Think Are Online Reviews For Your Law Firm?
A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars. How Important are Online Reviews for Your Law Firm? Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers…
Read MoreHow EMC Can Help with JUUL Mass Tort Marketing Opportunity
How EMC Can Help with JUUL Mass Tort Marketing Opportunity Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical…
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