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EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?

EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tears we use when discussing marketing campaigns for law firms — reach vs. impressions.

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Marketing for Law in 2019

How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.

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Why Is Frequency Important in Advertisement?
Why Is Frequency Important in Advertisement?

Why Is Frequency Important in Advertisement?

What is frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times a person views your ad on a specific platform, such as Facebook, Twitter, or television. We calculate frequency by dividing the number of times an ad is displayed by the number of unique users who see the ad. Frequency is an average, which means that the exact number of times a unique individual might see your ad varies from user to user.

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What is a Google Legal Local Service Ad?
What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad?

A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret pass to the top of results for a Google search that comes before any other results, including organic search results and pay-per-click (PPC) ads. Why haven’t you heard about these ads? Because Google is still rolling out LSAs for law firms. At this time, LSAs are only available in limited areas; however, Google is expanding the program and your town and legal field may be next.

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How Important Are Online Reviews For Your Law Firm
How Important Are Online Reviews For Your Law Firm

How Important are Online Reviews for Your Law Firm?

Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers for recommendations when they were searching for an attorney or law firm. Today, consumers use online reviews when deciding whether to contact a law firm or an attorney. A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars.

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How EMC Can Help with JUUL Mass Tort Marketing Opportunity
How EMC Can Help with JUUL Mass Tort Marketing Opportunity

Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical injuries and illnesses for anyone, but especially for teens and young adults.

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Making Your Law Firm’s Website Client Friendly
Making Your Law Firm’s Website Client Friendly

A great legal marketing plan includes several different marketing tools, such as social media pages, direct advertising, radio/television advertising, and targeted email contact. However, many law firms forget that their websites are also an important part of the practice’s marketing plan. In many cases, a firm’s website is the first interaction that a client has with the firm.

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How EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity
How EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity

Does your law firm handle mass torts or breast implant cases? If so, you may want to act quickly to take advantage of the mass marketing opportunity related to new information about Allergan Breast Implants. EMC Advertising has customizable television commercials ready to broadcast informing the public of the dangers of Allergen breast implants and what they can do if they have been injured or sustained damages because of breast implants. Combined with a comprehensive mass marketing campaign, your law firm can take advantage of the Allergan voluntarily recall in July 2019.

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Audio Advertising — A Great Platform Complementary to TV Ads
Audio Advertising — A Great Platform Complementary to TV Ads

According to Nielsen, radio continues to be in high demand across numerous target groups. Radio reaches an estimated 92 percent of adults in the United States each week. In many cases, radio reaches audiences when they are not at home. For example, many people listen to their radios in their vehicles. For law firms, this is an excellent time to reach consumers because they are captive audiences.

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Law Firm Television Ads Can Reach Potential Clients Away from Home
Law Firm Television Ads Can Reach Potential Clients Away from Home

Some law firms wonder if the return on investment (ROI) of television advertising is cost-effective. Our marketing team at EMC constantly evaluates the ROI of various advertising mediums to ensure that our clients are maximizing their advertising dollars. A new Nielsen report gives us more information about the preferences and trends for outside of home (OOH) television viewership.

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