Posts Tagged ‘Networking’
What Do Our Marketers Mean by Reach vs. Impressions?
EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions? EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tiers we…
Read MoreWhy Is Frequency Important in Advertisement?
We calculate frequency by dividing the number of times an ad is displayed by the number of unique users who see the ad. Why Is Frequency Important in Advertisement? What is the frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times…
Read MoreWhat is a Google Legal Local Service Ad?
If you are interested in exploring Google Local Service Ads (LSAs) for your law firm, contact EMC Advertising today to speak with a marketing specialist. What is a Google Legal Local Service Ad? A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret…
Read MoreHow Important Do You Think Are Online Reviews For Your Law Firm?
A consumer is less likely to call an attorney with a poor online rating compared to an attorney with four or more stars. How Important are Online Reviews for Your Law Firm? Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers…
Read MoreHow EMC Can Help with JUUL Mass Tort Marketing Opportunity
How EMC Can Help with JUUL Mass Tort Marketing Opportunity Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical…
Read MoreMaking Your Law Firm’s Website Client Friendly
Thanks to excellent SEO strategies and comprehensive marketing plans, EMC helps law firms attract potential clients to their website to learn more about the firm’s attorneys and legal services. Making Your Law Firm’s Website Client Friendly A great legal marketing plan includes several different marketing tools, such as social media pages, direct advertising, radio/television advertising,…
Read MoreHow EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity
How EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity Does your law firm handle mass torts or breast implant cases? If so, you may want to act quickly to take advantage of the mass tort marketing opportunity related to new information about Allergan Breast Implants. EMC Advertising has customizable television commercials ready…
Read MoreAudio Advertising — A Great Platform Complementary to TV Ads
Audio Advertising — A Great Platform Complementary to TV Ads According to Nielsen, radio continues to be in high demand across numerous target groups. Radio reaches an estimated 92 percent of adults in the United States each week. In many cases, audio advertising reaches audiences when they are not at home. For example, many people…
Read MoreLaw Firm Television Ads Can Reach Potential Clients Away from Home
Law Firm Television Ads Can Reach Potential Clients Away from Home Some law firms wonder if the return on investment (ROI) of television ads are cost-effective. Our marketing team at EMC constantly evaluates the ROI of various advertising mediums to ensure that our clients are maximizing their advertising dollars. A new Nielsen report gives us…
Read MoreUsing Facebook Wisely to Promote Your Law Firm
Sticky notes on concrete wall, Like Follow Share Facebook is a powerful social media platform that has approximately 2.38 million users as of the first quarter of 2019. However, Facebook advertising has also become a powerful tool for individuals and businesses, including law firms. As users keep up with friends and family members, they also…
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