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What Do Our Marketers Mean by Reach vs. Impressions?

EMC Advertising | What Do Our Marketers Mean by Reach vs. Impressions?

EMC’s marketers use a variety of terms when they discuss your law firm’s marketing strategy, including the effectiveness of a marketing approach. It can help to be familiar with the words used during those discussions. Today, let’s talk about two common tears we use when discussing marketing campaigns for law firms — reach vs. impressions.

Marketing for Law Today

EMC Advertising | Marketing for Law in 2019

How can you stand out in a crowded market of law firms and lawyers? How can you attract top candidates to join your law firm? The answer to both questions is to develop an effective marketing strategy for your law firm, including a comprehensive digital marketing campaign.

Why Is Frequency Important in Advertisement?

Why Is Frequency Important in Advertisement?

Why Is Frequency Important in Advertisement? What is frequency and why should you care about it when you are trying to attract new clients? Frequency is the average number of times a person views your ad on a specific platform, such as Facebook, Twitter, or television. We calculate frequency by dividing the number of times

What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad?

What is a Google Legal Local Service Ad? A Local Service Ad (LSA) is an automatic pass to the top of a Google search page. Yes, there is a secret pass to the top of results for a Google search that comes before any other results, including organic search results and pay-per-click (PPC) ads. Why

How Important Are Online Reviews For Your Law Firm

How Important Are Online Reviews For Your Law Firm

How Important are Online Reviews for Your Law Firm? Word-of-mouth has always been a trusted source for consumers searching for products and services. Traditionally, consumers asked neighbors, friends, family members, and coworkers for recommendations when they were searching for an attorney or law firm. Today, consumers use online reviews when deciding whether to contact a

How EMC Can Help with JUUL Mass Tort Marketing Opportunity

How EMC Can Help with JUUL Mass Tort Marketing Opportunity

Many law firms nationwide are beginning to target victims who have been injured or sustained damages after using JULL products. JULL vaping devices deliver approximately twice the level of nicotine compared to other vaping devices. Nicotine is an addictive substance that can cause severe physical injuries and illnesses for anyone, but especially for teens and

Making Your Law Firm’s Website Client Friendly

Making Your Law Firm’s Website Client Friendly

A great legal marketing plan includes several different marketing tools, such as social media pages, direct advertising, radio/television advertising, and targeted email contact. However, many law firms forget that their websites are also an important part of the practice’s marketing plan. In many cases, a firm’s website is the first interaction that a client has

Audio Advertising — A Great Platform Complementary to TV Ads

Audio Advertising — A Great Platform Complementary to TV Ads

According to Nielsen, radio continues to be in high demand across numerous target groups. Radio reaches an estimated 92 percent of adults in the United States each week. In many cases, radio reaches audiences when they are not at home. For example, many people listen to their radios in their vehicles. For law firms, this

Law Firm Television Ads Can Reach Potential Clients Away from Home

Law Firm Television Ads Can Reach Potential Clients Away from Home

Some law firms wonder if the return on investment (ROI) of television advertising is cost-effective. Our marketing team at EMC constantly evaluates the ROI of various advertising mediums to ensure that our clients are maximizing their advertising dollars. A new Nielsen report gives us more information about the preferences and trends for outside of home