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Making Your Law Firm’s Website Client Friendly
Making Your Law Firm’s Website Client Friendly

A great legal marketing plan includes several different marketing tools, such as social media pages, direct advertising, radio/television advertising, and targeted email contact. However, many law firms forget that their websites are also an important part of the practice’s marketing plan. In many cases, a firm’s website is the first interaction that a client has with the firm.

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How EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity
How EMC Can Help with Allergan Breast Implants Mass Tort Marketing Opportunity

Does your law firm handle mass torts or breast implant cases? If so, you may want to act quickly to take advantage of the mass marketing opportunity related to new information about Allergan Breast Implants. EMC Advertising has customizable television commercials ready to broadcast informing the public of the dangers of Allergen breast implants and what they can do if they have been injured or sustained damages because of breast implants. Combined with a comprehensive mass marketing campaign, your law firm can take advantage of the Allergan voluntarily recall in July 2019.

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Audio Advertising — A Great Platform Complementary to TV Ads
Audio Advertising — A Great Platform Complementary to TV Ads

According to Nielsen, radio continues to be in high demand across numerous target groups. Radio reaches an estimated 92 percent of adults in the United States each week. In many cases, radio reaches audiences when they are not at home. For example, many people listen to their radios in their vehicles. For law firms, this is an excellent time to reach consumers because they are captive audiences.

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Law Firm Television Ads Can Reach Potential Clients Away from Home
Law Firm Television Ads Can Reach Potential Clients Away from Home

Some law firms wonder if the return on investment (ROI) of television advertising is cost-effective. Our marketing team at EMC constantly evaluates the ROI of various advertising mediums to ensure that our clients are maximizing their advertising dollars. A new Nielsen report gives us more information about the preferences and trends for outside of home (OOH) television viewership.

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Facebook is a powerful social media platform that has approximately 2.38 million users as of the first quarter of 2019. However, Facebook has also become a powerful advertising and networking tool for individuals and businesses, including law firms. As users keep up with friends and family members, they also learn about new products, read news stories, and search for local businesses in their area. Law firms throughout the country are taking advantage of the ability to market and promote their law firm through Facebook.

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